Product Launch Preparations Template

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Product launches are crucial in the retail industry, and meticulous organization is key to success. This template helps Brand Marketing Directors ensure every aspect of a launch is covered, from designing product packaging and preparing marketing materials to planning the launch event and training the sales team.

By following this comprehensive guide, you can ensure a smooth rollout, better customer reception, and increased sales. Utilize Priority Matrix's task management to keep everything on track and achieve a stellar product launch.

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Product Launch Preparations for Priority Matrix

Product Launch Preparations in Priority Matrix

Ensure a seamless product launch with organized tasks, from marketing collateral to in-store displays.

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Proposed Tasks

High Impact, Immediate Attention

  • Organize Pre-launch Teaser Campaign - due in 10 days
    ☐ Plan campaign content ☐ Prepare social media posts ☐ Coordinate with influencers
  • Design Product Packaging - due in 2 weeks
    ☐ Design concept ☐ Finalize design ☐ Print sample
  • Prepare Marketing Collateral - due in 3 weeks
    ☐ Create marketing plan ☐ Design promotional materials ☐ Prepare online adverts

High Impact, Long Term

  • Plan Launch Event - due in 4 weeks
    ☐ Book venue ☐ Invite guests ☐ Prepare presentations
  • Coordinate with Retail Partners - due in 5 weeks
    ☐ Inform about launch ☐ Provide marketing materials ☐ Arrange in-store displays
  • Set up Customer Support - due in 6 weeks
    ☐ Prepare FAQs ☐ Train support team ☐ Set up support channels

Low Impact, Immediate Attention

  • Train Sales Team - due in 6 weeks
    ☐ Present product features ☐ Provide sales strategies ☐ Conduct role-plays
  • Prepare Press Release - due in 7 weeks
    ☐ Write draft ☐ Get approval ☐ Distribute to media

Low Impact, Long Term

  • Monitor Competitors - ongoing
    ☐ Identify key competitors ☐ Analyze their strategies ☐ Adjust our plan accordingly
  • Update Company Website - due in 8 weeks
    ☐ Create product page ☐ Update home page ☐ Test website