Product Launch Preparation Project Template

More product-development templates

Get your product launch-ready with our detailed preparation project template. This template guides you through reviewing documentation, defining product positioning, developing a marketing strategy, preparing the sales team, setting up customer support, finalizing pricing, and more.

By following the steps in this template, you can meticulously organize and review all pertinent data to ensure a smooth and successful product launch, increasing the chances of a favorable market reception.

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Product Launch Preparation Project for Priority Matrix

Product Launch Preparation Project in Priority Matrix

Ensure a smooth and successful product launch with a comprehensive preparation strategy.

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Proposed Tasks

Critical and Urgent

  • Task 1 due in 1 day: Review product documentation
    ☐ Review all existing product documentation ☐ Identify any areas that require additional detail ☐ Update documentation as necessary
  • Task 3 due in 1 week: Develop marketing strategy
    ☐ Identify key marketing channels ☐ Develop promotional materials ☐ Plan product launch event
  • Task 5 due in 3 weeks: Set up customer support
    ☐ Train support team on product ☐ Prepare support documentation ☐ Set up support channels
  • Task 6 due in 4 weeks: Finalize pricing
    ☐ Conduct competitor pricing analysis ☐ Define pricing strategy ☐ Finalize product pricing
  • Task 8 due in 6 weeks: Finalize distribution channels
    ☐ Identify key distribution channels ☐ Establish relationships with distributors ☐ Set up distribution agreements
  • Task 9 due in 7 weeks: Test product
    ☐ Conduct product testing ☐ Identify any issues or bugs ☐ Fix any issues or bugs
  • Task 10 due in 8 weeks: Finalize product launch date
    ☐ Review project timeline ☐ Identify any potential delays ☐ Finalize product launch date

Important but not Urgent

  • Task 2 due in 3 days: Define product positioning
    ☐ Conduct market research ☐ Define target audience ☐ Establish unique selling points
  • Task 4 due in 2 weeks: Prepare sales team
    ☐ Train sales team on product features and benefits ☐ Develop sales scripts ☐ Establish sales targets
  • Task 7 due in 5 weeks: Prepare product packaging
    ☐ Design product packaging ☐ Review and approve packaging ☐ Order product packaging