Product Launch Preparation Template

More product-development templates

Prepare for your next product launch with this detailed and organized template. By reviewing past launches, identifying key stakeholders, defining product positioning, and coordinating with marketing and sales, you can ensure a smooth and successful launch.

This template helps product managers meticulously plan each step, from pre-launch testing and launch day logistics to post-launch reviews, ensuring customer satisfaction and product adoption.

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Product Launch Preparation for Priority Matrix

Product Launch Preparation in Priority Matrix

Ensure a successful product launch with this comprehensive preparation template.

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Proposed Tasks

High Impact, Quick Wins

  • Conduct Pre-launch Testing
    ☐ Coordinate with engineering team for beta testing ☐ Collect and address feedback
  • Identify Key Stakeholders
    ☐ List internal stakeholders ☐ List external stakeholders
  • Review and Finalize Launch Plan
    ☐ Ensure all tasks are completed ☐ Address any outstanding issues
  • Review Past Launches
    ☐ Identify successful strategies ☐ Analyze challenges encountered ☐ Document lessons learned

High Impact, Long Term

  • Define Product Positioning
    ☐ Identify target market ☐ Define unique selling points ☐ Outline competitive landscape
  • Prepare Launch Plan
    ☐ Define key milestones ☐ Outline marketing strategy ☐ Plan product training for sales team

Low Impact, Quick Wins

  • Coordinate with Marketing and Sales
    ☐ Align marketing messaging with product positioning ☐ Ensure sales team is prepared for launch
  • Prepare Support Team
    ☐ Train support team on product features ☐ Ensure support documentation is updated

Low Priority / Etc.

  • Post-Launch Review
    ☐ Collect feedback from stakeholders ☐ Analyze launch success metrics
  • Prepare Launch Day Logistics
    ☐ Plan launch event logistics ☐ Coordinate with PR for media coverage