Product Launch Preparation Template

Product Launch Preparation in Priority Matrix

Plan and oversee a product launch to ensure a smooth rollout and maximum impact.

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Proposed Tasks

High Impact, Urgent

• Task 1: Market Research due in 2 weeks
  ☐ Identify target customer ☐ Analyze market trends ☐ Study competitors
• Task 13: Sales Training due in 5 weeks
  ☐ Train sales team on product details ☐ Equip sales team with selling strategies ☐ Monitor sales team performance
• Task 3: Marketing Strategy due in 6 weeks
  ☐ Define marketing objectives ☐ Develop promotional plan ☐ Plan marketing budget
• Task 14: Customer Service Training due in 7 weeks
  ☐ Train customer service team on product details ☐ Equip team with customer handling skills ☐ Monitor team performance
• Task 4: Sales Strategy due in 8 weeks
  ☐ Define sales objectives ☐ Develop sales plan ☐ Plan sales budget
• Task 6: Product Testing due in 10 weeks
  ☐ Conduct quality assurance tests ☐ Collect and analyze feedback ☐ Make necessary adjustments
• Task 7: Pricing Strategy due in 12 weeks
  ☐ Define pricing objectives ☐ Conduct price testing ☐ Decide final price

High Impact, Not Urgent

• Task 2: Product Development due in 1 month
  ☐ Define product specifications ☐ Develop prototype ☐ Test product
• Task 15: Legal Compliance due in 6 weeks
  ☐ Ensure product meets legal requirements ☐ Prepare necessary documentation ☐ Coordinate with legal team
• Task 16: Packaging Design due in 8 weeks
  ☐ Design product packaging ☐ Test packaging durability ☐ Finalize packaging design
• Task 5: Production Planning due in 2 months
  ☐ Define production requirements ☐ Plan production schedule ☐ Coordinate with suppliers
• Task 8: Pre-Launch Marketing due in 3 months
  ☐ Design marketing materials ☐ Plan and execute pre-launch campaign ☐ Monitor campaign performance
• Task 9: Logistics Planning due in 14 weeks
  ☐ Plan distribution strategy ☐ Coordinate with logistic partners ☐ Prepare for potential issues

Low Impact, Urgent

• Task 17: Website Update due in 9 weeks
  ☐ Update website with new product info ☐ Test website functionality ☐ Launch website update
• Task 18: Social Media Promotion due in 10 weeks
  ☐ Plan social media campaign ☐ Design social media posts ☐ Monitor campaign performance
• Task 19: Press Release due in 11 weeks
  ☐ Write press release ☐ Distribute to media outlets ☐ Monitor media coverage
• Task 10: Launch Event Planning due in 4 months
  ☐ Plan event details ☐ Coordinate with event planner ☐ Send out invitations
• Task 12: Post-Launch Marketing due in 18 weeks
  ☐ Plan and execute post-launch campaign ☐ Monitor campaign performance ☐ Adjust as necessary

Low Impact, Not Urgent

• Task 11: Post-Launch Evaluation due in 5 months
  ☐ Collect and analyze customer feedback ☐ Evaluate sales performance ☐ Plan for product improvements
• Task 20: Post-Launch Adjustment due in 6 months
  ☐ Analyze overall launch performance ☐ Identify areas of improvement ☐ Implement necessary adjustments