Press Release Management Project Template

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Ensure your press releases are executed effectively and on time with this comprehensive project template. It covers everything from developing a press release calendar and drafting templates to coordinating with marketing and public relations teams.

By following the tasks outlined in this template, you can deliver accurate and timely messages to the public, track media coverage, and maintain a positive company reputation.

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Press Release Management Project for Priority Matrix

Press Release Management Project in Priority Matrix

Effectively plan, coordinate, and monitor press releases to shape public perception and maintain your company's image.

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Proposed Tasks

High Impact, Immediate

  • Task 1: Develop Press Release Calendar (Due in 1 week)
    ☐ Identify key events ☐ Set release dates ☐ Coordinate with relevant departments
  • Task 2: Draft Press Release Templates (Due in 2 weeks)
    ☐ Create standard templates ☐ Review with communications team

High Impact, Long Term

  • Task 4: Coordinate with Marketing Team (Ongoing)
    ☐ Align press releases with marketing campaigns ☐ Regular check-ins
  • Task 9: Coordinate with Public Relations Team (Ongoing)
    ☐ Align press releases with PR strategy ☐ Regular check-ins
  • Task 3: Develop Distribution List (Due in 1 week)
    ☐ Identify key media contacts ☐ Create distribution list

Low Impact, Immediate

  • Task 5: Monitor Press Coverage (Ongoing)
    ☐ Track media coverage ☐ Analyze effectiveness
  • Task 6: Update Press Release Calendar (Monthly)
    ☐ Review calendar ☐ Make necessary updates

Low Impact, Long Term

  • Task 10: Conduct Media Training (Annually)
    ☐ Train spokespersons ☐ Review press release procedures
  • Task 7: Review and Update Distribution List (Quarterly)
    ☐ Update contact information ☐ Add new contacts
  • Task 8: Review Press Release Templates (Semi-annually)
    ☐ Update templates as needed ☐ Review with communications team