PR Crisis Tracking and Prioritization Template

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Effectively manage and mitigate PR crises with this comprehensive template. Using Priority Matrix, you can swiftly identify, prioritize, and respond to urgent situations, ensuring minimal damage to your company's reputation.

This template includes tasks such as developing a crisis identification system, creating a response plan, training your team, and conducting regular drills, providing a thorough approach to PR crisis management.

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PR Crisis Tracking and Prioritization for Priority Matrix

PR Crisis Tracking and Prioritization in Priority Matrix

Quickly identify and address urgent PR crises to protect your company's reputation.

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Proposed Tasks

High Impact, Urgent

  • Develop Crisis Identification System - Due in 2 weeks
    ☐ Research best practices for crisis identification ☐ Design a system for identifying potential PR crises ☐ Implement the system
  • Analyze Past PR Crises - Due in 2 weeks
    ☐ Identify past PR crises ☐ Analyze company's response ☐ Identify areas for improvement
  • Create PR Crisis Response Plan - Due in 3 weeks
    ☐ Identify key stakeholders for crisis response ☐ Define roles and responsibilities ☐ Develop communication protocols

High Impact, Not Urgent

  • Conduct Regular Crisis Response Drills - Every 6 months
    ☐ Schedule drills ☐ Conduct drills ☐ Review and learn from drill results
  • Update Crisis Response Plan - Annually
    ☐ Review effectiveness of current plan ☐ Update plan as needed ☐ Distribute updated plan to team
  • Train Team on Crisis Response Plan - Due in 1 month
    ☐ Organize training sessions ☐ Conduct role-play scenarios ☐ Collect and implement feedback
  • Develop PR Crisis Communication Templates - Due in 1 month
    ☐ Create templates for press releases ☐ Develop social media response templates ☐ Create templates for internal communication

Low Impact, Urgent

  • Monitor Media Outlets for Potential Crises - Ongoing
    ☐ Regularly check news outlets ☐ Monitor social media ☐ Set up Google Alerts for company
  • Review Crisis Identification System - Every 3 months
    ☐ Assess effectiveness of system ☐ Make necessary updates ☐ Test updated system

Low Impact, Not Urgent

  • Maintain Stakeholder Relationships - Ongoing
    ☐ Regularly communicate with stakeholders ☐ Update stakeholders on PR efforts ☐ Address stakeholder concerns