PR Campaign Management Template

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Ensure the success of your PR campaigns by overseeing all aspects from strategy development to execution. This template provides a detailed guide to managing your PR efforts, including media outreach, social media engagement, event planning, and crisis management.

Leverage Priority Matrix to stay on top of tasks and deadlines, ensuring your campaigns are completed on time and within budget, and ultimately driving impactful results for your clients.

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PR Campaign Management for Priority Matrix

PR Campaign Management in Priority Matrix

Manage and optimize your PR campaigns effectively with this comprehensive template.

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Proposed Tasks

Critical and Immediate

  • Budget Tracking - ongoing
    ☐ Monitor budget ☐ Track expenses
  • Client Update Meetings - weekly
    ☐ Prepare update reports ☐ Conduct meetings
  • Crisis Management - as needed
    ☐ Implement crisis management plan ☐ Coordinate crisis communication
  • Media List Compilation - due in 2 days
    ☐ Identify relevant media outlets ☐ Collect contact information
  • Campaign Strategy Development - due in 1 week
    ☐ Identify key messages ☐ Define target audience ☐ Choose communication channels
  • Event Execution - due in 4 weeks
    ☐ Host PR events ☐ Manage follow-up

Critical but Not Immediate

  • Campaign Adjustment - as needed
    ☐ Review campaign performance ☐ Make necessary adjustments
  • Press Release Writing - due in 1 week
    ☐ Write draft ☐ Revise and finalize
  • Crisis Management Plan - due in 1 week
    ☐ Develop crisis management plan ☐ Prepare crisis communication materials
  • Press Release Distribution - due in 2 weeks
    ☐ Distribute to media list ☐ Follow up
  • Event Planning - due in 3 weeks
    ☐ Plan PR events ☐ Coordinate logistics

Not Critical but Immediate

  • Social Media Monitoring - ongoing
    ☐ Track mentions and engagement ☐ Respond to comments and messages
  • Social Media Post Creation - due in 3 days
    ☐ Create engaging content ☐ Schedule posts
  • PR Material Creation - due in 2 weeks
    ☐ Design and produce PR materials ☐ Distribute materials
  • Influencer Outreach - due in 2 weeks
    ☐ Identify relevant influencers ☐ Coordinate collaborations

Not Critical and Not Immediate

  • Influencer Management - ongoing
    ☐ Manage influencer relationships ☐ Track influencer performance
  • Media Coverage Tracking - ongoing
    ☐ Monitor media outlets for coverage ☐ Compile coverage reports
  • Media Relationship Management - ongoing
    ☐ Maintain contact with media ☐ Build new media relationships
  • Campaign Analysis - due in 4 weeks
    ☐ Analyze campaign performance ☐ Prepare final report
  • Campaign Wrap-up - due in 5 weeks
    ☐ Compile final report ☐ Present results to client