PR Activity Management Project Template

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Ensure a comprehensive approach to public relations by tracking all PR activities, including press releases, media events, and interviews, with this PR Activity Management Project template. This template helps Directors of Marketing & PR in the education sector to maintain a consistent and positive public image.

By managing these tasks effectively, you can enhance the public perception of your organization and ensure strategic communication across all channels.

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PR Activity Management Project for Priority Matrix

PR Activity Management Project in Priority Matrix

Track and manage all PR activities to ensure a consistent and positive portrayal of your educational institution.

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Proposed Tasks

High Impact, Immediate

  • Task 1: Develop PR Strategy due in 1 week
    ☐ Identify key messaging ☐ Define target audience ☐ Choose appropriate PR channels
  • Task 2: Create PR Calendar due in 2 weeks
    ☐ List all PR activities ☐ Assign dates for each activity ☐ Set reminders for preparation
  • Task 9: Update PR Strategy due in 5 months
    ☐ Review current strategy ☐ Identify areas for improvement ☐ Implement changes
  • Task 10: Update PR Calendar due in 6 months
    ☐ Review current calendar ☐ Add new activities ☐ Adjust dates if necessary

High Impact, Long Term

  • Task 3: Press Release Drafting due in 3 weeks
    ☐ Identify key points ☐ Write draft ☐ Review and revise
  • Task 4: Media Event Planning due in 1 month
    ☐ Choose venue ☐ Plan agenda ☐ Send invitations

Low Impact, Immediate

  • Task 5: Coordinate Interviews due in 6 weeks
    ☐ Identify interviewees ☐ Prepare questions ☐ Coordinate scheduling
  • Task 6: Social Media Promotion due in 2 months
    ☐ Create promotional content ☐ Schedule posts ☐ Monitor engagement

Low Impact, Long Term

  • Task 7: Monitor PR Effectiveness due in 3 months
    ☐ Track media coverage ☐ Analyze public response ☐ Adjust strategy if needed
  • Task 8: Crisis Management Planning due in 4 months
    ☐ Identify potential crises ☐ Develop response strategies ☐ Prepare crisis communication materials