New Campaign Launch Project Template

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Launching a new campaign involves multiple crucial steps to ensure your brand's image and reputation are protected. This template guides you through the entire process, from developing the campaign concept to tracking and analyzing its performance.

By following this comprehensive guide, you can efficiently and effectively manage every aspect of your campaign launch, ensuring nothing is overlooked.

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New Campaign Launch Project for Priority Matrix

New Campaign Launch Project in Priority Matrix

Ensure all steps are taken to protect your brand's image before launching a new campaign.

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Proposed Tasks

Critical & Immediate

  • Task 1: Develop Campaign Concept - due in 1 week
    ☐ Brainstorm ideas ☐ finalize concept ☐ get approval
  • Task 3: Campaign Design - due in 3 weeks
    ☐ Create visuals ☐ write copy ☐ get approval
  • Task 4: Legal Approval - due in 1 month
    ☐ Review campaign for compliance ☐ make necessary changes ☐ get final approval
  • Task 6: Production - due in 6 weeks
    ☐ Produce materials ☐ test quality ☐ prepare for distribution
  • Task 8: Distribution - due in 2 months
    ☐ Distribute materials ☐ monitor distribution ☐ handle issues
  • Task 10: Launch - due in 2 months and 2 weeks
    ☐ Launch campaign ☐ monitor initial reactions ☐ handle issues

Important but not Urgent

  • Task 2: Market Research - due in 2 weeks
    ☐ Identify target audience ☐ analyze competitors ☐ study market trends
  • Task 5: Budgeting - due in 5 weeks
    ☐ Estimate costs ☐ finalize budget ☐ get approval
  • Task 9: Tracking and Analytics setup - due in 2 months and 1 week
    ☐ Set up tracking tools ☐ test tracking ☐ ensure data accuracy

Less Important but Urgent

  • Task 7: Media Buying - due in 7 weeks
    ☐ Identify media outlets ☐ negotiate deals ☐ purchase media space