Medical Market Research and Industry Report Tracking Template
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Keep your marketing strategies relevant and effective by staying updated with the latest trends and customer needs in the medical industry. This template guides you through the process of reviewing market research and industry reports, setting up alert systems, organizing data, and updating your marketing strategies based on the latest findings.
By following this template, you can ensure your marketing efforts are always aligned with the evolving medical industry, leading to improved business performance and customer satisfaction.
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Medical Market Research and Industry Report Tracking in Priority Matrix
Stay updated with the latest medical industry trends and customer needs to ensure effective marketing strategies.
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Proposed Tasks
Critical and Immediate
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Task 4: Review and summarize new reports weekly due ongoing
☐ Review new reports ☐ Summarize key findings ☐ Share summaries with relevant team members -
Task 5: Monitor industry trends and customer needs due ongoing
☐ Monitor industry news ☐ Monitor customer feedback ☐ Update team on trends and customer needs -
Task 2: Set up Google alerts for relevant keywords due in 2 days
☐ Identify relevant keywords ☐ Set up Google alerts -
Task 1: Establish a list of credible data sources due in 1 week
☐ Identify reputable market research firms ☐ Identify industry publications ☐ Identify relevant government databases -
Task 3: Create a system for storing and organizing reports due in 2 weeks
☐ Choose a digital storage solution ☐ Create a filing system ☐ Implement the system
Critical but Not Immediate
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Task 6: Update marketing strategies based on findings due monthly
☐ Review marketing strategies ☐ Update strategies based on findings ☐ Implement updated strategies -
Task 7: Train team on new strategies due in 1 month
☐ Prepare training materials ☐ Conduct training sessions ☐ Collect feedback and make improvements -
Task 8: Evaluate effectiveness of new strategies due in 3 months
☐ Collect data on performance ☐ Analyze data ☐ Make improvements based on analysis
Not Critical but Immediate
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Task 10: Maintain communication with market research firms due ongoing
☐ Establish relationships with firms ☐ Maintain regular communication ☐ Request specific research -
Task 9: Regularly update list of data sources due in 6 months
☐ Review credibility of data sources ☐ Add new sources ☐ Remove outdated sources
Not Critical and Not Immediate
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Task 14: Create monthly report on market trends due ongoing
☐ Collect data on market trends ☐ Analyze data ☐ Prepare and share report -
Task 15: Regularly update marketing team on industry trends due ongoing
☐ Prepare updates ☐ Hold regular team meetings ☐ Discuss implications of trends -
Task 16: Keep track of competitor activities due ongoing
☐ Identify main competitors ☐ Monitor their activities ☐ Analyze their strategies -
Task 12: Subscribe to industry publications due in 1 month
☐ Identify relevant publications ☐ Subscribe ☐ Regularly read and share relevant articles -
Task 18: Regularly review and update Google alerts due in 3 months
☐ Review effectiveness of alerts ☐ Update keywords ☐ Adjust alert settings -
Task 13: Conduct customer surveys to identify needs due in 6 months
☐ Design survey ☐ Distribute survey ☐ Analyze survey results -
Task 19: Regularly review and update filing system due in 6 months
☐ Review effectiveness of system ☐ Make necessary adjustments ☐ Implement changes -
Task 11: Attend industry conferences and events due in 1 year
☐ Identify relevant conferences and events ☐ Register and attend ☐ Network with industry professionals -
Task 17: Develop new marketing strategies based on trends due in 1 year
☐ Identify emerging trends ☐ Develop new strategies ☐ Test and implement strategies -
Task 20: Regularly review and update training materials due in 1 year
☐ Review effectiveness of materials ☐ Update based on changes in strategies ☐ Implement changes