Media Relations Project Management Template
More marketing templates
Effectively manage and prioritize your museum's media relations tasks with this comprehensive template. Utilizing Priority Matrix, this template ensures that all media-related tasks are organized and important deadlines are met, helping to maintain strong media relations vital for a museum's visibility and reputation.
From developing media strategies and creating press release calendars to planning and hosting media events, this step-by-step guide covers every aspect necessary for successful media relations management.
Get this template on priority matrix

Media Relations Project Management in Priority Matrix
Manage and prioritize media relations tasks to ensure important deadlines are met for maintaining a museum's visibility and reputation.
You can start using Media Relations Project Management or other Marketing Project Templates with Priority Matrix in just a few steps:
- Click to sign in or create an account in the system
- Start adding your items to the matrix
- If you prefer to use the Mac and Windows app download Priority Matrix and take your data with you
Proposed Tasks
Critical and Immediate
-
Task 1 due in 1 day: Develop Media Relations Strategy
☐ Identify key media outlets ☐ Define objectives ☐ Develop key messages -
Task 2 due in 3 days: Create Press Release Calendar
☐ Identify key events and exhibitions ☐ Set deadlines -
Task 8 due in 2 months: Plan Media Event
☐ Identify event theme ☐ Plan logistics -
Task 13 due in 18 weeks: Develop New Press Releases
☐ Identify newsworthy events ☐ Write press releases -
Task 14 due in 5 months: Distribute Press Releases
☐ Send to media contacts ☐ Follow up
Critical but Not Immediate
-
Task 3 due in 1 week: Develop Media Kits
☐ Compile information about museum and exhibitions ☐ Develop key messages ☐ Include high-quality images -
Task 4 due in 2 weeks: Distribute Media Kits
☐ Identify key media contacts ☐ Distribute media kits -
Task 9 due in 10 weeks: Invite Media to Event
☐ Send invitations ☐ Follow up -
Task 15 due in 22 weeks: Monitor Media Coverage
☐ Track media mentions ☐ Analyze coverage
Not Critical but Immediate
-
Task 5 due in 3 weeks: Follow up with Media Contacts
☐ Send follow-up emails ☐ Schedule interviews if necessary -
Task 6 due in 1 month: Monitor Media Coverage
☐ Track media mentions ☐ Analyze coverage -
Task 10 due in 3 months: Host Media Event
☐ Coordinate event logistics ☐ Ensure media attendance -
Task 11 due in 14 weeks: Follow up after Event
☐ Send thank you notes ☐ Follow up for coverage -
Task 16 due in 6 months: Update Media Contacts
☐ Identify new media outlets ☐ Update contact list -
Task 17 due in 7 months: Plan Next Media Event
☐ Identify event theme ☐ Plan logistics
Not Critical or Immediate
-
Task 7 due in 6 weeks: Update Media Kits
☐ Update information as necessary ☐ Distribute updated kits -
Task 12 due in 4 months: Update Media Strategy
☐ Review effectiveness of current strategy ☐ Make adjustments as necessary -
Task 18 due in 8 months: Invite Media to Event
☐ Send invitations ☐ Follow up -
Task 19 due in 9 months: Host Media Event
☐ Coordinate event logistics ☐ Ensure media attendance -
Task 20 due in 10 months: Follow up after Event
☐ Send thank you notes ☐ Follow up for coverage