Media Relations Management Project Template

Media Relations Management Project in Priority Matrix

Organize and track media contacts, press releases, and follow-ups for smooth media relations.

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Proposed Tasks

High Impact, Immediate

• Update Media Contact List - due in 1 day
  ☐ Review existing media contacts ☐ Update contact information ☐ Add new contacts
• Prepare Press Release - due in 2 days
  ☐ Write press release content ☐ Review and edit ☐ Get approval

High Impact, Scheduled

• Schedule Press Release - due in 3 days
  ☐ Decide release date ☐ Schedule on distribution channels
• Send Press Release - due in 1 week
  ☐ Send to media contacts ☐ Upload on website ☐ Distribute on social media
• Follow-up on Press Release - due in 10 days
  ☐ Check if release was published ☐ Follow up with contacts

Low Impact, Immediate

• Plan Future Press Releases - every quarter
  ☐ Identify topics ☐ Create timeline
• Review Media Relations Strategy - every year
  ☐ Review previous strategy ☐ Identify improvements ☐ Create new strategy
• Update Media Kit - every 6 months
  ☐ Update company information ☐ Add recent press releases ☐ Add recent media coverage

Low Impact, Scheduled

• Analyze Media Coverage - every month
  ☐ Analyze coverage data ☐ Prepare report
• Track Media Coverage - ongoing
  ☐ Monitor media channels ☐ Collect and record coverage