Media Landscape and Competitor Analysis Project Template

Media Landscape and Competitor Analysis Project in Priority Matrix

Stay ahead in tourism with up-to-date industry trends, competitor activity, and media landscape changes.

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Proposed Tasks

High Impact, Quick Wins

• Set Up Google Alerts - Due in 1 day
  Set Google Alerts for keywords related to tourism industry trends, competitors, and media changes.
• Identify Reliable Industry News Sources - Due in 1 week
  ☐ Subtask1 Identify reliable sources of news and information about the tourism industry. ☐ Subtask2 Subscribe to relevant newsletters, blogs, and social media channels.

High Impact, Long Term

• Competitor Social Media Analysis - Due in 2 weeks
  Analyze the social media activity of major competitors in the tourism industry to identify their media strategies.
• Competitor Website Analysis - Due in 2 weeks
  Analyze the websites of major competitors to identify their media strategies and any recent changes.
• Competitor Press Releases - Due in 2 weeks
  Monitor and analyze competitor press releases to understand their media strategies and messaging.
• Competitor Media Strategy Report - Due in 1 month
  Prepare a monthly report detailing the media strategies employed by competitors and their effectiveness.
• Industry Trend Report - Due in 1 month
  Prepare a monthly report on the latest trends in the tourism industry and their potential impact on our business.
• Media Landscape Change Report - Due in 1 month
  Prepare a monthly report detailing any significant changes in the media landscape and their implications for our business.
• Consumer Behavior Analysis - Due in 1 month
  Analyze consumer behavior trends to inform media buying and messaging strategies.
• Media Buying Analysis - Due in 1 month
  Analyze media buying trends in the tourism industry to identify opportunities and challenges.

Low Impact, Quick Wins

• Weekly Team Updates - Due weekly
  Share updates with the team on a weekly basis about the latest industry trends, competitor activity, and media landscape changes.
• Industry Podcasts - Due in 2 weeks
  Listen to tourism industry podcasts for insights on trends and competitive strategies.
• Webinars and Online Courses - Due in 1 month
  Attend industry webinars and online courses to stay updated on trends and best practices in media strategy.
• Media Vendor Relationships - Due in 1 month
  Build relationships with media vendors to stay informed about changes in the media landscape.

Low Priority / Maintenance

• Annual Report - Due annually
  Prepare an annual report summarizing the year's industry trends, competitor activity, and media landscape changes, and their impact on our media strategy.
• Media Strategy Adjustment - Due every 3 months
  Adjust the media strategy as necessary based on the latest industry trends, competitor activity, and media landscape changes.
• Quarterly Strategy Review - Due every 3 months
  Review the media strategy every quarter in light of the latest industry trends, competitor activity, and media landscape changes.
• Industry Conferences - Due in 3 months
  Attend industry conferences to network with peers, share insights, and learn about the latest trends and strategies.
• Media Strategy Documentation - Due in 3 months
  Document the media strategy and any changes made for future reference.
• Media Strategy Training - Due in 3 months
  Provide training to the team on media strategy development and execution.