Media Interaction Management Template

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Elevate your public relations efforts with the Media Interaction Management template. This template helps PR professionals organize and manage interactions with journalists and influencers, ensuring timely responses and follow-ups.

By leveraging this template, you can streamline media communications, track interactions, and never miss an opportunity for positive publicity.

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Media Interaction Management for Priority Matrix

Media Interaction Management in Priority Matrix

Organize and manage your interactions with journalists and influencers efficiently.

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Proposed Tasks

Critical and Urgent

  • Monitor media for mentions due daily
    ☐ Monitor media outlets for mentions of company or relevant topics ☐ Record mentions in media interaction tracker
  • Prepare for upcoming media interactions due 1 week before interaction
    ☐ Research media person's interests and work ☐ Prepare talking points
  • Track media interactions due daily
    ☐ Record details of each interaction with media personnel ☐ Update interaction tracker daily
  • Create a response template for media inquiries due in 2 days
    ☐ Identify common questions from media ☐ Create a template for responding to these inquiries

Critical but Not Urgent

  • Draft press releases due 2 weeks before release date
    ☐ Identify key messages for press release ☐ Draft press release
  • Compile list of media contacts due in 1 week
    ☐ Identify key media personnel ☐ Collect contact information ☐ Identify each contact's media outlet and area of interest
  • Analyze media interactions due every 2 weeks
    ☐ Analyze recorded interactions for trends and insights ☐ Adjust media interaction strategy based on insights
  • Develop a media interaction strategy due in 1 month
    ☐ Identify key messages for media ☐ Develop a strategy for delivering these messages

Not Critical but Urgent

  • Send thank you notes to media contacts due in 1 day after interaction
    ☐ Draft thank you notes ☐ Send notes within 24 hours of interaction
  • Schedule follow-ups with media contacts due in 3 weeks
    ☐ Identify media personnel who require follow-ups ☐ Schedule follow-up interactions