Media Coverage and Public Response Tracking Template

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Effectively track media coverage and public responses with this comprehensive template. Designed for PR specialists, it enables structured monitoring of media presence and public sentiment, helping to measure the effectiveness of PR campaigns.

From setting up media monitoring tools to analyzing coverage trends and managing media relationships, this template covers all essential tasks to ensure your PR efforts are impactful and well-documented.

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Media Coverage and Public Response Tracking for Priority Matrix

Media Coverage and Public Response Tracking in Priority Matrix

Track media coverage and public responses to measure the impact of PR efforts.

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Proposed Tasks

High Impact, Immediate Action

  • Media Outreach - as needed
    ☐ Reach out to media outlets with press releases and updates
  • Monitor Daily Media Coverage - ongoing
    ☐ Check media monitoring tools daily ☐ Compile relevant coverage into a report
  • Promote Positive Coverage - as needed
    ☐ Identify positive coverage ☐ Share positive coverage on social media and company website
  • Respond to Negative Coverage - as needed
    ☐ Identify negative coverage ☐ Use response templates to draft responses ☐ Review responses with PR team before sending
  • Setup Media Monitoring Tools - due in 1 week
    ☐ Choose appropriate media monitoring tools ☐ Setup and configure the tools ☐ Test the tools
  • Establish Media Contact List - due in 2 weeks
    ☐ Identify key media outlets ☐ Collect contact information ☐ Organize contacts into a database

High Impact, Requires Planning

  • Media Crisis Management - as needed
    ☐ Develop a crisis response plan ☐ Train PR team on crisis response
  • Monthly Report Compilation - end of each month
    ☐ Compile weekly reports into a monthly overview ☐ Analyze trends over the month
  • PR Campaign Evaluation - end of each campaign
    ☐ Compare media coverage to campaign goals ☐ Evaluate campaign success
  • PR Strategy Revision - every six months
    ☐ Review and revise the overall PR strategy
  • Weekly Team Meetings - every week
    ☐ Discuss weekly media coverage ☐ Plan responses and strategy adjustments
  • Create Standard Response Templates - due in 3 weeks
    ☐ Draft response templates for positive coverage ☐ Create templates for addressing negative coverage

Low Impact, Quick Wins

  • Analyze Weekly Coverage - every week
    ☐ Analyze coverage trends ☐ Compare coverage to PR goals
  • Community Engagement - ongoing
    ☐ Engage with the community on social media ☐ Address public concerns and questions
  • Public Response Tracking - ongoing
    ☐ Monitor social media for public responses to coverage ☐ Compile and analyze public responses

Low Impact, Long Term

  • Coverage Forecasting - every quarter
    ☐ Use past coverage to predict future trends
  • Media Coverage Archiving - ongoing
    ☐ Save all relevant media coverage in an organized manner
  • Media Relationship Management - ongoing
    ☐ Regularly engage with media contacts ☐ Send press releases and other updates to media contact list
  • PR Training - as needed
    ☐ Train PR team on media tracking and response strategies
  • Quarterly Strategy Adjustment - every quarter
    ☐ Review PR strategy in light of media coverage ☐ Make necessary adjustments to PR strategy