Marketing Campaign Prioritization Template

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Effectively prioritize your upcoming marketing campaigns based on urgency and importance to ensure maximum brand visibility and customer engagement. This template helps you sort campaigns using a priority matrix, ensuring that the most critical initiatives receive the attention they deserve.

With clear steps and organized tasks, you can streamline your marketing efforts, coordinate with various teams, and optimize the impact of each campaign.

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Marketing Campaign Prioritization for Priority Matrix

Marketing Campaign Prioritization in Priority Matrix

Prioritize your marketing campaigns to maximize brand visibility and customer engagement.

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Proposed Tasks

High Impact, Urgent

  • Campaign 1 - Launch in 1 week
    ☐ Finalize creative assets ☐ Ensure alignment with brand message ☐ Coordinate with media partners
  • Campaign 5 - Launch in 1 week
    ☐ Coordinate with retail stores ☐ Ensure stock availability ☐ Plan in-store promotions
  • Campaign 10 - Launch in 1 week
    ☐ Finalize sale details ☐ Coordinate with e-commerce team ☐ Plan online promotion
  • Campaign 3 - Launch in 2 weeks
    ☐ Finalize partnership details ☐ Develop co-branded materials ☐ Plan launch event
  • Campaign 6 - Launch in 2 weeks
    ☐ Develop email marketing content ☐ Segment email list ☐ Schedule email blasts
  • Campaign 8 - Launch in 3 weeks
    ☐ Design digital ads ☐ Plan ad placements ☐ Set up tracking

High Impact, Not Urgent

  • Campaign 9 - Launch in 1 month
    ☐ Coordinate with event venue ☐ Plan event logistics ☐ Invite guests
  • Campaign 2 - Launch in 2 months
    ☐ Research target audience ☐ Develop campaign concept ☐ Start production of campaign materials
  • Campaign 7 - Launch in 2 months
    ☐ Plan PR activities ☐ Coordinate with PR agency ☐ Prepare press materials
  • Campaign 4 - Launch in 3 months
    ☐ Identify key influencers ☐ Coordinate content creation ☐ Plan social media promotion