Market Trend and Competitor Analysis Project Template

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Keep your e-commerce business competitive with this comprehensive Market Trend and Competitor Analysis template. Regularly review market trends and monitor competitor activities to stay informed about customer preferences and pricing strategies. This template helps you identify key competitors, set up alerts, analyze market trends, and adjust your product offerings and pricing strategy accordingly.

By following the tasks outlined, you'll ensure your e-commerce store remains relevant and competitive in an ever-evolving market.

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Market Trend and Competitor Analysis Project for Priority Matrix

Market Trend and Competitor Analysis Project in Priority Matrix

Stay ahead in the e-commerce market by analyzing trends and competitor strategies.

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Proposed Tasks

Urgent and Important

  • Task 1: Identify Key Competitors - due in 1 week
    ☐ Subtask1: Research and identify main competitors in the market. ☐ Subtask2: Document their key product offerings and pricing strategies.
  • Task 3: Conduct Market Trend Analysis - due in 2 weeks
    ☐ Subtask1: Research and document current market trends in the e-commerce industry. ☐ Subtask2: Identify potential impacts on our business.
  • Task 6: Update Product Offerings - due in 3 weeks
    ☐ Subtask1: Based on the market and competitor analysis, update our product offerings.
  • Task 7: Adjust Pricing Strategy - due in 3 weeks
    ☐ Subtask1: Based on the market and competitor analysis, adjust our pricing strategy.

Important but not Urgent

  • Task 5: Review Customer Reviews and Feedback - due in 1 week
    ☐ Subtask1: Review customer reviews and feedback for our products and those of competitors. ☐ Subtask2: Identify any common themes or trends.
  • Task 9: Monitor Sales Performance - due in 1 month
    ☐ Subtask1: Monitor sales performance after changes. ☐ Subtask2: Document any changes in sales trends.
  • Task 10: Conduct Customer Satisfaction Survey - due in 5 weeks
    ☐ Subtask1: Conduct a customer satisfaction survey to get feedback on new product offerings and pricing.

Urgent but not Important

  • Task 2: Set up Google Alerts for Key Competitors - due in 1 day
    ☐ Subtask1: Set up Google Alerts for key competitors to monitor their activities online.
  • Task 8: Communicate Changes to Marketing Team - due in 1 day
    ☐ Subtask1: Communicate any changes in product offerings or pricing to the marketing team.
  • Task 4: Monitor Competitor Social Media Channels - due in 2 days
    ☐ Subtask1: Follow competitor social media channels. ☐ Subtask2: Document any interesting strategies or campaigns.