Market Trend and Competitor Activity Tracking Template

Market Trend and Competitor Activity Tracking in Priority Matrix

Keep track of market trends and competitor activities to inform strategic decisions in international commerce.

You can start using Market Trend and Competitor Activity Tracking or other Commerce Project Templates with Priority Matrix in just a few steps:

1. Click to sign in or create an account in the system
2. Start adding your items to the matrix
3. If you prefer to use the Mac and Windows app download Priority Matrix and take your data with you

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.

Proposed Tasks

Immediate Analysis

• Benchmarking
  ☐ Compare our company's performance with competitors ☐ Identify areas for improvement
• Budgeting
  ☐ Allocate budget for tracking market trends and competitor activities ☐ Monitor budget usage
• Establish Market Trend Tracking
  ☐ Set up tools and processes for tracking market trends ☐ Assign team members to monitor regularly
• Identify Key Competitors
  ☐ Research to identify key competitors in different regions ☐ Define their market share and positioning
• Set KPIs
  ☐ Set KPIs to measure the success of the new strategy ☐ Monitor KPIs regularly

Long-term Monitoring

• Continuous Improvement
  ☐ Continuously improve processes for tracking market trends and competitor activities ☐ Implement improvements
• Implement Revised Strategy
  ☐ Implement the revised strategy ☐ Monitor its effectiveness
• Set Up Competitor Activity Monitoring
  ☐ Establish methods to monitor competitor activities ☐ Define key indicators to watch
• Staff Training
  ☐ Train staff on new strategies and processes ☐ Ensure understanding and implementation

Interpretation and Reporting

• Competitor Activity Forecast
  ☐ Forecast future competitor activities based on current data ☐ Prepare report on competitor forecast
• Market Trend Forecast
  ☐ Forecast future market trends based on current data ☐ Prepare report on market forecast
• Monthly Market Trend Report
  ☐ Compile data on market trends ☐ Create monthly report
• Quarterly Competitor Activity Report
  ☐ Gather data on competitor activities ☐ Produce quarterly report

Strategic Planning

• Annual Market Analysis
  ☐ Analyze market trends over the year ☐ Present findings to the team
• Annual Performance Review
  ☐ Review company's annual performance in relation to market and competitors ☐ Identify strengths and weaknesses
• Biannual Competitor Analysis
  ☐ Analyze competitor activities over six months ☐ Present findings to the team
• Feedback Collection
  ☐ Collect feedback from team members about the new strategy ☐ Make necessary adjustments
• Feedback Implementation
  ☐ Implement feedback received from team members ☐ Monitor the effects of the changes
• Quarterly Strategy Review
  ☐ Review company strategy quarterly ☐ Make adjustments based on market and competitor developments
• Strategy Revision
  ☐ Revise company strategy based on market and competitor analysis ☐ Present revised strategy to the team