Managing and Prioritizing Media Requests Template

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Streamline your media request management with this template designed for Media Liaisons. Using the Priority Matrix, you can efficiently prioritize incoming media requests based on urgency and importance. This ensures that critical requests are handled promptly, strengthening relationships with media outlets.

With clearly defined tasks and priorities, you can manage breaking news, schedule interviews, update media contact lists, and more, all while maintaining an organized workflow.

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Managing and Prioritizing Media Requests for Priority Matrix

Managing and Prioritizing Media Requests in Priority Matrix

Effectively manage and prioritize media requests to enhance media relations.

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Proposed Tasks

Urgent and Important

  • Task 1 due in 1 day: Handle Breaking News Request
    ☐ Respond to request ☐ Coordinate with team ☐ Provide necessary information
  • Task 9 due in 1 day: Respond to Urgent Email
    ☐ Read email ☐ Prepare response ☐ Send email
  • Task 2 due in 2 days: Schedule Interview with CEO
    ☐ Contact CEO ☐ Arrange suitable time ☐ Confirm with media outlet
  • Task 6 due in 3 days: Coordinate Press Conference
    ☐ Plan event logistics ☐ Invite media outlets ☐ Prepare necessary materials

Important, Not Urgent

  • Task 3 due in 1 week: Update Media Contact List
    ☐ Review existing contacts ☐ Add new contacts ☐ Remove outdated contacts
  • Task 4 due in 1 week: Prepare Press Release
    ☐ Collect necessary information ☐ Write press release ☐ Review and edit
  • Task 8 due in 1 week: Update Media Kit
    ☐ Review existing materials ☐ Update with current information ☐ Distribute to media outlets
  • Task 10 due in 3 weeks: Review Media Coverage
    ☐ Collect recent coverage ☐ Analyze for trends ☐ Report findings to team

Urgent, Not Important

  • Task 5 due in 2 days: Respond to Social Media Inquiry
    ☐ Review inquiry ☐ Prepare response ☐ Post response

Neither Urgent Nor Important

  • Task 7 due in 2 weeks: Archive Old Media Requests
    ☐ Identify old requests ☐ Move to archive ☐ Maintain organized system