Launch of New Cosmetic Line Template

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Successfully launching a new cosmetic line requires meticulous planning and coordination across various departments. This template guides you through the entire process, from finalizing product details and developing marketing strategies, to setting sales targets and preparing for the launch event.

By following this template, you can ensure that all aspects of the launch are handled efficiently, leading to a seamless and successful introduction of your new product line to the market.

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Launch of New Cosmetic Line for Priority Matrix

Launch of New Cosmetic Line in Priority Matrix

Plan and manage the launch of a new cosmetic line from marketing to sales targets.

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Proposed Tasks

Critical and Immediate

  • Finalize Product Details - due in 1 week
    ☐ Complete formulation ☐ Finalize packaging ☐ Price determination
  • Coordinate with Distribution - due in 3 weeks
    ☐ Plan distribution strategy ☐ Ensure sufficient stock for launch
  • Coordinate with Production - due in 3 weeks
    ☐ Ensure production timeline aligns with launch
  • Train Sales Team - due in 4 weeks
    ☐ Product knowledge training ☐ Sales strategy briefing
  • Launch Event - due in 7 weeks
    ☐ Finalize event details ☐ Send out invitations

Important but not Immediate

  • Develop Marketing Strategy - due in 2 weeks
    ☐ Identify target audience ☐ Develop promotional materials ☐ Plan launch event
  • Set Sales Targets - due in 2 weeks
    ☐ Forecast potential sales ☐ Set targets for sales team
  • Prepare Press Release - due in 5 weeks
    ☐ Write press release ☐ Identify media outlets
  • Customer Service Preparation - due in 6 weeks
    ☐ Train customer service on new product ☐ Update FAQ and support materials

Not Critical but Immediate

  • Website and Social Media Updates - due in 5 weeks
    ☐ Update product catalogue ☐ Social media promotion plan