Industry Trends and Competitor Activities Monitoring Template

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Keep your PR strategies ahead of the curve by regularly reviewing recent industry news, trends, and competitor activities. This template guides you through setting up alerts, compiling competitor lists, creating news digests, and more.

By staying informed, you can plan proactive campaigns, manage crises effectively, and make strategic decisions that benefit your brand.

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Industry Trends and Competitor Activities Monitoring for Priority Matrix

Industry Trends and Competitor Activities Monitoring in Priority Matrix

Stay updated with industry trends and competitor activities to strategize effective PR campaigns.

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Proposed Tasks

High Impact, Immediate Action

  • Compile a List of Key Competitors
    ☐ Identify the main competitors in the industry ☐ Research their activities and strategies ☐ Update the list regularly
  • Schedule Regular Team Meetings to Discuss Industry Trends
    ☐ Schedule regular meetings with the team ☐ Discuss latest industry trends and competitor activities ☐ Make strategic decisions based on these discussions
  • Set Up Google Alerts for Industry News
    ☐ Identify relevant keywords related to the industry ☐ Set up Google Alerts for these keywords ☐ Check alerts daily

High Impact, Scheduled Monitoring

  • Create a Weekly Industry News Digest
    ☐ Collect the week's most important industry news ☐ Summarize key points ☐ Distribute the digest internally
  • Document Key Industry Events and Launches
    ☐ Track key industry events and product launches ☐ Document these events for future reference ☐ Use this information for strategic planning
  • Monitor Competitors' Social Media Channels
    ☐ Identify the social media channels used by competitors ☐ Monitor their posts and interactions ☐ Report on any significant developments

Low Impact, Immediate Action

  • Attend Industry Webinars and Conferences
    ☐ Identify relevant industry webinars and conferences ☐ Attend these events ☐ Report on key takeaways
  • Subscribe to Industry Newsletters
    ☐ Identify key industry newsletters ☐ Subscribe and regularly read these newsletters ☐ Share relevant information internally

Low Impact, Scheduled Monitoring

  • Conduct a Monthly Competitive Analysis
    ☐ Analyze competitors' strategies and performance ☐ Identify any strengths, weaknesses, opportunities, and threats ☐ Update competitive analysis report monthly
  • Participate in Industry Forums and Discussions
    ☐ Identify relevant industry forums and discussion boards ☐ Participate in discussions ☐ Share insights and learnings internally