Game Release Preparation Template

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Prepare for a successful game release by meticulously organizing and reviewing all game elements and marketing strategies. This template guides you through essential tasks like reviewing game elements, fixing bugs, preparing a marketing strategy, testing market response, designing game packaging, and managing social media promotions.

By following these steps, you can ensure that your game is polished, well-marketed, and ready for a successful launch.

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Game Release Preparation for Priority Matrix

Game Release Preparation in Priority Matrix

Ensure a smooth and successful game launch with this comprehensive preparation template.

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Proposed Tasks

High Impact, Quick Wins

  • Bug Fixing - Ongoing
    ☐ Identify bugs ☐ Delegate bugs to respective teams ☐ Ensure all bugs are fixed before release
  • Review Game Elements - Due in 1 week
    ☐ Review game story ☐ Check game mechanics ☐ Ensure graphics and sound are aligned with game concept
  • Prepare Marketing Strategy - Due in 2 weeks
    ☐ Identify target audience ☐ Prepare unique selling proposition ☐ Create marketing materials

High Impact, Long Term

  • Test Market Response - Due in 3 weeks
    ☐ Release teaser of the game ☐ Monitor audience response ☐ Adjust marketing strategy if needed
  • Game Packaging - Due in 4 weeks
    ☐ Design game box ☐ Prepare game instructions ☐ Ensure game packaging aligns with marketing strategy
  • Press Release - Due in 5 weeks
    ☐ Write press release ☐ Send to media outlets ☐ Monitor press coverage

Low Impact, Quick Wins

  • Social Media Promotion - Due in 6 weeks
    ☐ Prepare social media posts ☐ Schedule posts for optimal engagement ☐ Monitor and engage with audience
  • Monitor Pre-Orders - Due in 7 weeks
    ☐ Set up pre-order system ☐ Monitor number of pre-orders ☐ Address any issues with pre-orders
  • Final Testing - Due in 8 weeks
    ☐ Conduct final testing of the game ☐ Ensure all bugs are fixed ☐ Ensure game is ready for release

Low Priority / Etc.

  • Game Release - Due in 9 weeks
    ☐ Release game ☐ Monitor initial sales ☐ Address any issues post-release