Market Research Prioritization Project Template

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In the fast-paced FMCG industry, staying ahead of market trends and consumer behavior is essential. This template helps you prioritize your market research tasks based on their urgency and importance using the Quadrants method.

By implementing this prioritization framework, you can ensure that critical market insights are obtained and analyzed in a timely manner, enabling better decision-making and strategic planning.

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Market Research Prioritization Project for Priority Matrix

Market Research Prioritization Project in Priority Matrix

Prioritize your FMCG market research tasks effectively using the Quadrants method.

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Proposed Tasks

Urgent and Important

  • Analyze recent consumer behavior trends - Due in 1 day
    ☐ Collect recent data ☐ Analyze data patterns ☐ Prepare report
  • Study competitor pricing strategies - Due in 1 week
    ☐ Identify key competitors ☐ Analyze their pricing strategies ☐ Compile findings

Important but Not Urgent

  • Research upcoming economic policy changes - Due in 2 months
    ☐ Identify potential policy changes ☐ Assess impact on industry ☐ Prepare report
  • Evaluate potential market expansion - Due in 6 months
    ☐ Identify potential new markets ☐ Analyze consumer behavior in these markets ☐ Prepare feasibility report

Urgent but Not Important

  • Routine data cleaning - Due in 2 days
    ☐ Identify redundant data ☐ Delete unnecessary information ☐ Update database
  • Update market research tools - Due in 1 week
    ☐ Identify outdated tools ☐ Find potential replacements ☐ Test new tools

Neither Urgent nor Important

  • Read industry-related articles - Due in 3 days
    ☐ Find recent articles ☐ Read and summarize findings
  • Attend general industry webinar - Due in 1 month
    ☐ Register for webinar ☐ Attend webinar ☐ Prepare summary notes