Fashion Trend and Competitor Product Tracking Template

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Keep your accessory designs in line with the latest market demands by tracking fashion trends and analyzing competitor products. This template guides you through identifying key trends, analyzing competitor offerings, and designing new accessories that cater to customer preferences.

From creating a comprehensive trend report to finalizing and promoting new designs, this project template ensures you stay competitive and responsive to market shifts in the fashion industry.

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Fashion Trend and Competitor Product Tracking for Priority Matrix

Fashion Trend and Competitor Product Tracking in Priority Matrix

Stay ahead in the fashion industry by tracking trends and competitor products to design market-ready accessories.

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Proposed Tasks

Urgent and Important

  • Identify Key Fashion Trends - due in 2 weeks
    ☐ Research current fashion trends ☐ Analyze the applicability of these trends to our products
  • Analyze Competitor Products - due in 3 weeks
    ☐ Identify top competitors ☐ Analyze their product range and designs ☐ Identify their best selling products and understand why they are popular

Important, Not Urgent

  • Create Trend Report - due in 1 month
    ☐ Compile findings from trend and competitor analysis ☐ Present findings in a clear and concise report
  • Design New Accessories - due in 6 weeks
    ☐ Use findings from the trend report to design new accessories ☐ Create prototypes of new designs
  • Get Feedback on New Designs - due in 2 months
    ☐ Present new designs to team for feedback ☐ Make necessary adjustments based on feedback
  • Finalize New Designs - due in 10 weeks
    ☐ Finalize designs after incorporating feedback ☐ Prepare for production

Urgent, Not Important

  • Prepare Product Descriptions - due in 11 weeks
    ☐ Write product descriptions for each new accessory ☐ Highlight key features and selling points in the descriptions
  • Update Website with New Products - due in 3 months
    ☐ Upload new product descriptions and images to the website ☐ Ensure all information is accurate and appealing
  • Promote New Products - due in 14 weeks
    ☐ Plan and execute a marketing campaign for the new products ☐ Use social media, email marketing, and other channels for promotion

Not Urgent, Not Important

  • Track Sales of New Products - due in 4 months
    ☐ Monitor sales of new products ☐ Analyze feedback and reviews from customers