Email Marketing Campaign Management Template

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This template helps marketing assistants in non-profit and religious organizations turn emails into manageable tasks for efficient email marketing campaign management. Follow a structured approach from conceptualizing your campaign to evaluating its success, ensuring a well-organized and impactful outreach.

By using this template, you can improve the efficiency of your email marketing efforts, ensuring that every campaign is well-planned, executed, and assessed for continual improvement.

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Email Marketing Campaign Management for Priority Matrix

Email Marketing Campaign Management in Priority Matrix

Streamline your email marketing campaigns for non-profits and religious organizations.

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Proposed Tasks

Urgent and Important

  • Email Campaign Conceptualization due in 1 week
    ☐ Brainstorm ideas for the campaign ☐ Decide on the campaign theme ☐ Identify target audience
  • Content Creation for Emails due in 2 weeks
    ☐ Write email copies ☐ Design email templates ☐ Ensure brand consistency
  • Email Campaign Scheduling due in 4 weeks
    ☐ Decide on email send dates and times ☐ Schedule emails on marketing platform
  • Test Emails due in 4 weeks
    ☐ Send test emails to ensure formatting and links are correct
  • Email Campaign Launch due in 5 weeks
    ☐ Ensure all emails are scheduled and ready to send ☐ Launch email campaign
  • Prepare Year-End Report due in 18 weeks
    ☐ Compile data for year-end marketing report

Important but not Urgent

  • Email List Segmentation due in 3 weeks
    ☐ Segment email list based on donor history ☐ Update contact information
  • Monitor Email Performance due in 6 weeks
    ☐ Track open rates ☐ Track click-through rates ☐ Track conversions
  • Evaluate Email Campaign Success due in 7 weeks
    ☐ Analyze campaign performance ☐ Identify areas of improvement
  • Donor Appreciation Emails due in 12 weeks
    ☐ Send thank you emails to donors
  • Review Marketing Budget due in 15 weeks
    ☐ Ensure marketing spend is on track
  • Plan for Holiday Email Campaign due in 17 weeks
    ☐ Begin planning for holiday-specific email campaign

Urgent but not Important

  • Plan for Next Email Campaign due in 8 weeks
    ☐ Use insights from campaign evaluation to plan for next campaign
  • Update Website with Campaign Information due in 10 weeks
    ☐ Ensure website reflects current campaign
  • Social Media Promotion due in 11 weeks
    ☐ Promote email campaign on social media channels
  • Attend Marketing Webinar due in 14 weeks
    ☐ Register for webinar ☐ Attend webinar

Neither Urgent nor Important

  • Update Email List due in 8 weeks
    ☐ Add new contacts from recent events ☐ Remove contacts who have unsubscribed
  • Brainstorm Fundraising Ideas due in 9 weeks
    ☐ Identify potential fundraising events or initiatives
  • Organize Email Templates due in 13 weeks
    ☐ Archive old templates ☐ Create new templates for future use
  • Update Marketing Skills due in 16 weeks
    ☐ Identify new marketing courses or certifications