Crisis Communication Management Template

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Ensure your organization is prepared to handle any crisis with our comprehensive Crisis Communication Management template. This template helps you prioritize tasks during a crisis, ensuring timely and appropriate communication to protect your organization's reputation.

From identifying the crisis and drafting initial responses to ongoing media relations and post-crisis evaluations, this template provides a structured approach to managing communication during challenging times.

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Crisis Communication Management for Priority Matrix

Crisis Communication Management in Priority Matrix

Manage crisis communication effectively and protect your organization's reputation.

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Proposed Tasks

Urgent and Important

  • Crisis Identification - 1 day
    ☐ Identify the crisis ☐ Analyze its impact
  • Draft Initial Response - 2 days
    ☐ Draft initial public statement ☐ Review with legal team

Important, Not Urgent

  • Develop Communication Plan - 1 week
    ☐ Identify key messages ☐ Identify target audiences ☐ Select communication channels
  • Implement Communication Plan - 2 weeks
    ☐ Execute communication plan ☐ Monitor public response
  • Public Relations Strategy - ongoing
    ☐ Develop and implement PR strategy

Urgent, Not Important

  • Internal Communications - ongoing
    ☐ Regular updates to staff ☐ Address staff concerns
  • Media Relations - ongoing
    ☐ Develop media kit ☐ Manage media inquiries
  • Media Relations - ongoing
    ☐ Develop relationships with media
  • Online Reputation Management - ongoing
    ☐ Monitor online sentiment ☐ Address negative reviews
  • Regular Media Monitoring - ongoing
    ☐ Monitor media for potential crises
  • Social Media Monitoring - ongoing
    ☐ Monitor social media for potential crises
  • Stakeholder Communications - ongoing
    ☐ Regular updates to stakeholders
  • Stakeholder Engagement - ongoing
    ☐ Engage with stakeholders to build trust

Not Urgent, Not Important

  • Crisis Communication Training - annually
    ☐ Train new staff on crisis communication plan
  • Crisis Simulation - 6 months after crisis
    ☐ Conduct crisis simulation to test updated plan
  • Crisis Simulation - annually
    ☐ Conduct annual crisis simulation to test plan
  • Post-Crisis Evaluation - 1 month after crisis
    ☐ Evaluate communication effectiveness ☐ Identify lessons learned
  • Training - 3 months after crisis
    ☐ Train staff on updated crisis communication plan
  • Update Crisis Communication Plan - 2 months after crisis
    ☐ Update crisis communication plan based on lessons learned
  • Update Crisis Communication Plan - annually
    ☐ Update crisis communication plan based on new risks