Competitor Analysis and Market Trend Tracking Template
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Stay ahead in the manufacturing industry by regularly reviewing market trends and competitor activities. This template guides you through setting up alerts, subscribing to newsletters, attending conferences, and conducting SWOT analysis to ensure you're always informed.
By following this template, you can create detailed competitor profiles, update sales scripts, train your sales team, and continuously monitor and adjust your sales strategies based on performance.
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Competitor Analysis and Market Trend Tracking in Priority Matrix
Stay ahead in the manufacturing industry by tracking competitors and market trends.
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Proposed Tasks
Not Critical or Immediate
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Task 1 - Set up a Google Alert for Competitors due in 2 days
☐ Subtask1Identify key competitors. ☐ Subtask2Set up a Google Alert for each competitor to get real-time updates on their activities. -
Task 2 - Subscribe to Industry Newsletters due in 3 days
☐ Subtask1Identify relevant industry newsletters. ☐ Subtask2Subscribe to receive regular updates. -
Task 4 - Conduct a SWOT Analysis due in 2 weeks
☐ Subtask1Identify strengths, weaknesses, opportunities, and threats of our company compared to competitors. -
Task 5 - Create a Competitor Profile due in 3 weeks
☐ Subtask1Analyze competitors' products, sales, and marketing strategies. ☐ Subtask2Create a detailed profile for each competitor. -
Task 3 - Attend Industry Conferences due in 1 month
☐ Subtask1Identify upcoming industry conferences. ☐ Subtask2Register and attend to gain insights on market trends. -
Task 6 - Update Sales Scripts based on Market Trends due in 1 month
☐ Subtask1Identify market trends. ☐ Subtask2Update sales scripts to reflect these trends. -
Task 7 - Train Sales Team on New Trends due in 5 weeks
☐ Subtask1Organize a training session. ☐ Subtask2Teach sales team about new market trends and competitor strategies. -
Task 8 - Monitor Sales Performance due in 6 weeks
☐ Subtask1Track sales performance. ☐ Subtask2Analyze the impact of new strategies on sales. -
Task 9 - Adjust Sales Strategies based on Performance due in 2 months
☐ Subtask1Identify areas of success and failure. ☐ Subtask2Adjust strategies as needed. -
Task 10 - Regularly Update Competitor Profiles due in 3 months
☐ Subtask1Keep track of competitors' activities. ☐ Subtask2Update competitor profiles regularly.