Competitor Activities and Market Trends Tracking Template

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Stay ahead in the sports apparel and equipment industry by keeping a close eye on your competitors and market trends. This template provides a comprehensive framework for tracking competitor activities and identifying key market trends to improve your marketing strategies.

Utilize this template to organize and prioritize tasks such as setting up Google Alerts, conducting SWOT analyses, and attending industry webinars. By understanding the competitive landscape, you can make data-driven decisions to gain a competitive edge.

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Competitor Activities and Market Trends Tracking for Priority Matrix

Competitor Activities and Market Trends Tracking in Priority Matrix

Track competitor activities and market trends to inform and enhance your marketing strategies.

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Proposed Tasks

Crucial and Immediate

  • Conduct Customer Surveys - Semi-annually
    ☐ Design survey ☐ Collect and analyze data
  • Revise Marketing Strategies - Quarterly
    ☐ Update strategies based on findings ☐ Implement changes
  • Set up Google Alerts for Competitors - Due in 2 days
    ☐ Identify key competitors ☐ Set up Google Alerts for each competitor
  • Identify Key Market Trends - Due in 1 week
    ☐ Research recent market trends ☐ Analyze impact on our business
  • Compile Competitive Analysis Report - Due in 3 months
    ☐ Summarize findings ☐ Create report
  • Present Findings to Team - Due in 14 weeks
    ☐ Prepare presentation ☐ Present to team

Crucial but not Immediate

  • Analyze Competitor Ad Campaigns - Ongoing
    ☐ Review competitor ad campaigns ☐ Identify successful tactics
  • Evaluate Market Share - Quarterly
    ☐ Calculate our market share ☐ Compare with competitors
  • Track Changes in Market Demand - Ongoing
    ☐ Monitor market demand ☐ Identify shifts in customer needs
  • Analyze Competitor Social Media - Due in 2 weeks
    ☐ Review competitor social media pages ☐ Identify successful strategies
  • Conduct SWOT Analysis - Due in 3 weeks
    ☐ Identify strengths, weaknesses, opportunities, and threats ☐ Develop strategies to leverage strengths and opportunities

Not Crucial but Immediate

  • Monitor Competitor Product Releases - Ongoing
    ☐ Keep track of new product releases ☐ Analyze features and pricing
  • Monitor Industry News - Ongoing
    ☐ Keep up with industry news ☐ Identify potential opportunities or threats
  • Review Competitor Customer Reviews - Ongoing
    ☐ Monitor competitor customer reviews ☐ Identify areas for improvement
  • Monitor Competitor Pricing - Due in 1 month
    ☐ Track competitor pricing ☐ Compare with our pricing
  • Attend Industry Webinars - Due in 6 weeks
    ☐ Identify relevant webinars ☐ Attend and take notes

Not Crucial or Immediate

  • Analyze Competitor Website Design - Bi-annually
    ☐ Review competitor website design ☐ Identify areas for improvement
  • Track Competitor Brand Partnerships - Ongoing
    ☐ Monitor any new partnerships ☐ Assess potential impact
  • Benchmark Our Social Media - Due in 2 months
    ☐ Evaluate our social media performance ☐ Compare with competitors
  • Analyze Competitor SEO - Due in 10 weeks
    ☐ Review competitor website SEO ☐ Identify areas for improvement