Branding Project Prioritization Template

Branding Project Prioritization in Priority Matrix

Prioritize critical branding projects using the Quadrants method to enhance brand positioning and market performance.

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Proposed Tasks

Urgent and Important

• Task 1 due in 1 day: Brand Audit
  ☐ Review existing brand assets ☐ Analyze brand performance ☐ Identify areas of improvement
• Task 3 due in 1 week: Brand Identity Creation
  ☐ Design logo ☐ Choose brand colors ☐ Select brand typography
• Task 5 due in 3 weeks: Brand Launch Plan
  ☐ Plan launch event ☐ Develop PR strategy ☐ Create social media campaign
• Task 9 due in 2 months: Brand Training
  ☐ Train team on brand guidelines ☐ Ensure brand consistency ☐ Address team queries

Important, Not Urgent

• Task 2 due in 3 days: Brand Strategy Development
  ☐ Define brand objectives ☐ Create brand positioning statement ☐ Develop brand personality
• Task 4 due in 2 weeks: Brand Guidelines Documentation
  ☐ Document usage rules ☐ Outline dos and don'ts ☐ Create brand style guide
• Task 7 due in 5 weeks: Brand Communication Strategy
  ☐ Identify key messages ☐ Develop brand voice ☐ Create content strategy
• Task 10 due in 10 weeks: Brand Monitoring
  ☐ Track brand performance ☐ Monitor brand reputation ☐ Adjust strategy as needed

Urgent, Not Important

• Task 6 due in 1 month: Market Research
  ☐ Conduct competitive analysis ☐ Identify target audience ☐ Analyze market trends
• Task 8 due in 6 weeks: Brand Touchpoint Analysis
  ☐ Identify brand touchpoints ☐ Analyze touchpoint effectiveness ☐ Improve customer journey