Market Research and Competitor Analysis Template

More product-development templates

In the fast-paced beverage industry, staying on top of market trends and competitor activities is crucial. This template helps NPD Executives manage and prioritize market research and competitor analysis tasks effectively.

By using this template, you can ensure that these critical tasks receive the attention they deserve, helping your company remain competitive and responsive to market changes.

Get this template on priority matrix

Market Research and Competitor Analysis for Priority Matrix

Market Research and Competitor Analysis in Priority Matrix

Stay ahead in the beverage industry with comprehensive market research and competitor analysis.

You can start using Market Research and Competitor Analysis or other Product-Development Project Templates with Priority Matrix in just a few steps:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer to use the Mac and Windows app download Priority Matrix and take your data with you
If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.


Proposed Tasks

Urgent and Important

  • Conduct Market Research - due in 1 week
    ☐ Identify market trends ☐ Analyze consumer behavior ☐ Study market size and growth rate
  • Analyze Competitor Products - due in 2 weeks
    ☐ Study competitor product features ☐ Compare pricing strategies ☐ Identify USPs

Important but not Urgent

  • Identify Market Opportunities - due in 3 weeks
    ☐ Spot gaps in the market ☐ Identify unmet consumer needs ☐ Explore potential for new products
  • Evaluate Competitor Marketing Strategies - due in 1 month
    ☐ Analyze competitor advertising campaigns ☐ Study social media presence ☐ Understand competitor branding strategies

Urgent but not Important

  • Update Product Portfolio - due in 5 weeks
    ☐ Remove underperforming products ☐ Update existing product features ☐ Add new products based on market opportunities
  • Brainstorm New Product Ideas - due in 6 weeks
    ☐ Generate ideas based on market research ☐ Evaluate feasibility of ideas ☐ Select promising ideas for further development

Neither Urgent nor Important

  • Conduct Consumer Surveys - due in 2 months
    ☐ Design survey questionnaire ☐ Collect consumer feedback ☐ Analyze survey data
  • Attend Beverage Industry Events - due in 10 weeks
    ☐ Identify relevant events ☐ Register for events ☐ Network with industry professionals