Agency Partnership Management Template

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Streamline your collaboration with advertising and PR agencies to achieve your campaign goals seamlessly. This template helps you manage tasks, communications, and deadlines, ensuring nothing falls through the cracks.

By following this step-by-step guide, you can set clear expectations, conduct regular check-ins, review deliverables, and measure campaign success effectively. Perfect for Marketing Directors in the Alcoholic Beverages Industry looking to optimize their agency partnerships.

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Agency Partnership Management for Priority Matrix

Agency Partnership Management in Priority Matrix

Manage agency partnerships efficiently to ensure successful campaign outcomes.

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Proposed Tasks

Critical & Immediate

  • Task 3: Create Task List - due in 1 day
    ☐ List out all tasks for each campaign ☐ Assign tasks to relevant parties ☐ Set due dates for each task
  • Task 1: Establish Communication Channels - due in 2 days
    ☐ Identify key contacts at each agency ☐ Set up regular meetings/calls ☐ Establish preferred communication methods (email, phone, etc.)
  • Task 2: Set Clear Expectations - due in 1 week
    ☐ Define campaign goals with each agency ☐ Communicate brand guidelines ☐ Establish deadlines for deliverables

Important but not Urgent

  • Task 4: Regular Check-ins - due in 2 weeks
    ☐ Set up recurring meetings to check progress ☐ Discuss any issues or roadblocks ☐ Make necessary adjustments
  • Task 5: Review Deliverables - due in 3 weeks
    ☐ Review all deliverables from agencies ☐ Provide feedback and revisions
  • Task 6: Measure Campaign Success - due in 1 month
    ☐ Track campaign metrics ☐ Compare results to goals ☐ Report on campaign success

Less Important but Immediate

  • Task 7: Post-Campaign Review - due in 1 month and 1 week
    ☐ Discuss what worked and what didn't ☐ Identify areas for improvement ☐ Plan for future campaigns
  • Task 8: Budget Review - due in 1 month and 2 weeks
    ☐ Review campaign budget vs actual spend ☐ Identify areas for cost savings

Less Important & not Urgent

  • Task 9: Agency Feedback - due in 1 month and 3 weeks
    ☐ Provide feedback to agencies ☐ Discuss potential changes for future collaborations
  • Task 10: Plan for Next Campaign - due in 2 months
    ☐ Start planning for the next campaign ☐ Apply lessons learned from past campaign