Smart Cover Letter Template

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In quadrant one, Job, you will conduct and document results of research into the job you are applying for. Here you will compile information about the job's requirements, the company's practices and culture, and characteristics or industry challenges that will help you present yourself as a competitive candidate.

In quadrant two, Self, you will consider yourself objectively, writing down your experience, skills (these two are not necessarily the same things), interests and goals. While much of this information may be in your resume or LinkedIn profile, consider this an opportunity to consider who you are as a potential employee outside the bullet pointed format of an employment and project history. 

In quadrant three, Job/Self Fit, you will consider the items in quadrant one and quadrant two. Here you will see how the job requirements and industry  or company characteristics fit with who you are. The work you do here will help you write clearly and concisely about why you are an exceptional candidate. 

In quadrant four, Formulate, you will walk through the steps to actually formulate your letter. Because of the work you did in the previous quadrants, much of the actual text will likely be done and you may be find yourself copying and pasting a lot of text from items in quadrant three. The opening line must be memorable and should correspond with the image that you wish to present as a candidate. Because you will have researched, reflected, and synthesized carefully, your opening line should already be clear to you.

Smart Cover Letter Template for Priority Matrix

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Smart Cover Letter Template in Priority Matrix

Launch this smart cover letter template to help you research, reflect and synthesize why you are the perfect candidate for the job!

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Proposed Tasks

Research Job

  • Itemize Information about Industry
  • Itemize Job Requirements
  • Itemize Information about Company

Reflect on Self

  • Itemize Goals
  • Itemize Interests
  • Itemize Skills
  • Itemize Experience

Analyze and Synthesize Job/Self Fit

  • List fit between items in Q1 and Q2


  • Opening line (concise statement that will catch the reader's attention)
  • Proofread
  • Final ask for Interview
  • Choose best Q1/Q2 Fits and Write them Out
  • Paragraph Backing Up Opening Line
  • Format letter adding self and company info in header