Product Launch Prioritization Project Template

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In the fast-paced IT industry, ensuring a successful product launch requires meticulous planning and prioritization. This template leverages the Priority Matrix to help you rank your upcoming product launches based on urgency and importance, streamlining the process and reducing stress.

With tasks ranging from finalizing product features to coordinating with the sales team and preparing marketing materials, this template provides a comprehensive guide to managing your product launches effectively.

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Product Launch Prioritization Project for Priority Matrix

Product Launch Prioritization Project in Priority Matrix

Use Priority Matrix to efficiently rank and manage upcoming product launches based on urgency and importance.

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Proposed Tasks

Critical & Immediate

  • Task 3: Coordinate with Sales Team (due in 1 week)
    ☐ Inform sales team about product features ☐ Prepare sales strategy ☐ Coordinate product availability with sales team
  • Task 7: Website Update for Product Launch (due in 1 week)
    ☐ Update product page on website ☐ Prepare blog post about product launch ☐ Update website banners and news section
  • Task 1: Finalize Product Features (due in 2 weeks)
    ☐ Review product specification ☐ Confirm features with development team ☐ Finalize product features list
  • Task 5: Product Quality Assurance (due in 2 weeks)
    ☐ Conduct product testing ☐ Fix identified bugs ☐ Finalize product for launch
  • Task 9: Customer Support Training (due in 2 weeks)
    ☐ Train customer support team about product ☐ Prepare support scripts ☐ Practice handling customer queries

Important, Not Immediate

  • Task 4: Prepare Product Documentation (due in 3 weeks)
    ☐ Compile product specifications ☐ Prepare user manual ☐ Prepare product FAQ
  • Task 6: Prepare Marketing Materials (due in 3 weeks)
    ☐ Create product brochures ☐ Prepare product videos ☐ Prepare press release
  • Task 2: Plan Product Launch Event (due in 4 weeks)
    ☐ Select venue ☐ Plan event schedule ☐ Invite attendees

Less Critical, Immediate

  • Task 8: Social Media Promotion (due in 1 day)
    ☐ Prepare social media posts ☐ Schedule posts for launch day ☐ Coordinate with influencers

Less Important / For Later

  • Task 10: Post-Launch Review (due in 1 week after launch)
    ☐ Collect feedback from sales team ☐ Collect customer feedback ☐ Analyze product launch success