Tracking Pharma Industry Trends and Competitor Activities Template

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In the highly competitive pharmaceutical industry, it is crucial to stay updated with market trends and monitor competitor activities. This template provides a comprehensive approach for Sales Managers to effectively track industry news, key competitors, market share changes, and regulatory updates.

By following the structured tasks outlined in this template, you can gain valuable insights, stay ahead of the competition, and make informed decisions to drive your business forward.

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Tracking Pharma Industry Trends and Competitor Activities for Priority Matrix

Tracking Pharma Industry Trends and Competitor Activities in Priority Matrix

Stay ahead in the pharmaceutical market by tracking industry trends and competitor activities.

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Proposed Tasks

Immediate Attention

  • Set Up Industry News Alerts - due in 1 day
    ☐ Subscribe to pharmaceutical industry newsletters ☐ Set up Google alerts for relevant keywords
  • Identify Key Competitors - due in 1 week
    ☐ Identify top pharmaceutical companies ☐ Analyze their market share and product range
  • Attend Industry Conferences - due every 6 months
    ☐ Register for relevant conferences ☐ Network with industry professionals

Strategic Planning

  • Analyze Industry Reports - due every month
    ☐ Analyze monthly industry reports ☐ Identify emerging trends
  • Create Competitor Profiles - due in 2 weeks
    ☐ Create detailed profiles of key competitors ☐ Update regularly

Routine Monitoring

  • Monitor Competitor Activities - due every week
    ☐ Monitor competitor's product launches ☐ Track their marketing activities
  • Monitor Customer Feedback - due every week
    ☐ Track customer reviews of own and competitor's products ☐ Identify areas for improvement
  • Track Regulatory Changes - due every month
    ☐ Monitor changes in pharmaceutical regulations ☐ Analyze impact on business

Long-Term Analysis

  • Analyze Market Share - due every quarter
    ☐ Track changes in market share ☐ Analyze reasons for changes
  • Conduct SWOT Analysis - due every 6 months
    ☐ Analyze company's Strengths, Weaknesses, Opportunities, and Threats ☐ Compare with competitors