New Product Launch in FMCG Template

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In the fast-paced FMCG industry, a successful product launch is crucial. This template utilizes the Priority Matrix to help you meticulously plan, track, and execute every task involved in launching a new product. From concept development to post-launch review, ensure no detail is overlooked and every deadline is met.

Use this template to streamline your product launch process, enhance team collaboration, and achieve your goals efficiently.

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New Product Launch in FMCG for Priority Matrix

New Product Launch in FMCG in Priority Matrix

Efficiently plan, track, and execute your new product launch in the FMCG industry with this comprehensive template.

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Proposed Tasks

High Impact, Immediate Action

  • Concept Development due in 2 weeks
    ☐ Brainstorming ☐ Market Research ☐ Product Specification
  • Trial Production due in 2 months
    ☐ Product Testing ☐ Feedback Collection ☐ Improvement Implementation
  • Marketing Strategy Development due in 3 months
    ☐ Market Segmentation ☐ Marketing Mix ☐ Advertising Plan
  • Product Launch due in 5 months
    ☐ Press Release ☐ Launch Event ☐ Social Media Promotion

High Impact, Requires Planning

  • Product Design due in 1 month
    ☐ Prototype Development ☐ Design Review ☐ Final Design Approval
  • Manufacturing Setup due in 1.5 months
    ☐ Procurement ☐ Production Line Setup ☐ Quality Assurance
  • Final Production due in 2.5 months
    ☐ Mass Production ☐ Quality Control ☐ Packaging

Low Impact, Immediate Action

  • Sales Channel Identification due in 3.5 months
    ☐ Retail Partners ☐ Online Platforms ☐ Distribution Network
  • Product Training due in 4 months
    ☐ Sales Force Training ☐ Customer Service Training ☐ Distributor Training

Low Impact, Requires Planning

  • Launch Event Planning due in 4.5 months
    ☐ Venue Selection ☐ Invitation ☐ Event Agenda
  • Post-Launch Review due in 5.5 months
    ☐ Market Response Analysis ☐ Sales Review ☐ Feedback Collection