Promotion of Upcoming Exhibitions Template

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Effectively oversee the marketing and communication efforts for your museum's exhibitions with this comprehensive template. It prioritizes tasks based on urgency and importance, ensuring that all exhibition-related activities are efficiently managed and promoted.

From developing marketing strategies to coordinating press releases and designing promotional materials, this template covers all necessary steps to make your exhibitions successful and well-attended.

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Promotion of Upcoming Exhibitions for Priority Matrix

Promotion of Upcoming Exhibitions in Priority Matrix

Efficiently manage and promote your museum's upcoming exhibitions.

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Proposed Tasks

High Impact, Urgent

  • Social Media Promotion (due in 2 days)
    ☐ Create social media posts ☐ Schedule posts ☐ Monitor engagement
  • Develop Exhibition Marketing Strategy (due in 1 week)
    ☐ Identify target audience ☐ Define marketing objectives ☐ Choose marketing channels ☐ Decide budget
  • Coordinate Press Release (due in 3 weeks)
    ☐ Write press release draft ☐ Finalize press release ☐ Distribute to media outlets
  • Plan Exhibition Preview (due in 1 month)
    ☐ Plan preview event details ☐ Invite media and influencers ☐ Prepare preview materials

High Impact, Less Urgent

  • Design Exhibition Promotional Materials (due in 2 weeks)
    ☐ Design exhibition posters ☐ Prepare exhibition brochures ☐ Create online banners
  • Design Exhibition Signage (due in 2 weeks)
    ☐ Design directional signs ☐ Prepare information signs ☐ Coordinate installation
  • Community Outreach (due in 3 weeks)
    ☐ Identify local community groups ☐ Plan outreach activities ☐ Coordinate volunteers
  • Prepare Exhibition Catalogue (due in 3 weeks)
    ☐ Coordinate with curators for content ☐ Design catalogue layout ☐ Print catalogues
  • Organize Pre-exhibition Event (due in 1 month)
    ☐ Plan event details ☐ Invite VIP guests ☐ Prepare event materials
  • Coordinate with External Partners (due in 1 month)
    ☐ Communicate exhibition details ☐ Coordinate co-promotion efforts ☐ Manage partner relations

Low Impact, Urgent

  • Update Museum Website (due in 1 week)
    ☐ Update exhibition page ☐ Add new blog post ☐ Post event details
  • Email Marketing (due in 1 week)
    ☐ Design email campaign ☐ Segment email list ☐ Send out emails
  • Plan Media Buys (due in 2 weeks)
    ☐ Identify relevant media outlets ☐ Negotiate ad spots ☐ Schedule ads
  • Develop Exhibition Merchandise (due in 1 month)
    ☐ Identify merchandise options ☐ Design merchandise ☐ Order merchandise

Low Impact, Less Urgent

  • Coordinate with Exhibition Curators (ongoing)
    ☐ Regular update meetings ☐ Coordinate marketing materials ☐ Address any concerns or changes
  • Coordinate with Other Departments (ongoing)
    ☐ Coordinate with education department for educational materials ☐ Liaise with operations for event logistics
  • Manage Marketing Budget (ongoing)
    ☐ Track marketing expenditures ☐ Adjust budget allocations ☐ Report on budget status
  • Monitor Marketing Performance (ongoing)
    ☐ Track campaign metrics ☐ Analyze results ☐ Adjust strategy as needed
  • Plan Visitor Surveys (due in 1 month)
    ☐ Develop survey questions ☐ Prepare survey logistics ☐ Train staff on survey administration
  • Plan Post-exhibition Review (due in 2 months)
    ☐ Identify review objectives ☐ Prepare review materials ☐ Schedule review meeting