Marketing Campaign Prioritization Template

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Streamline your marketing efforts using the Quadrants method to focus on high-impact campaigns. This template guides you through evaluating current campaigns, identifying high-impact ones, and prioritizing them for maximum effectiveness.

By following this template, you will be able to delegate lower-priority campaigns, monitor performance, and continuously improve your marketing strategy, ensuring that your non-profit organization achieves its goals efficiently.

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Marketing Campaign Prioritization for Priority Matrix

Marketing Campaign Prioritization in Priority Matrix

Prioritize marketing campaigns to ensure high-impact initiatives get the attention they deserve.

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Proposed Tasks

Urgent and Important

  • Evaluate Current Campaigns - due in 1 week
    ☐ Review all ongoing campaigns ☐ Identify key performance indicators ☐ Analyze campaign performance based on these indicators
  • Identify High-Impact Campaigns - due in 2 weeks
    ☐ Identify campaigns with high impact on organization's goals ☐ Assess potential for scalability
  • Prioritize Campaigns - due in 3 weeks
    ☐ Rank campaigns based on urgency and importance ☐ Assign resources accordingly
  • Implement Changes to Campaigns - due in 3.5 months
    ☐ Implement changes to underperforming campaigns ☐ Monitor the results

Important but not Urgent

  • Delegate Lower Priority Campaigns - due in 1 month
    ☐ Identify campaigns suitable for delegation ☐ Assign these to team members
  • Monitor Campaign Performance - due in 5 weeks
    ☐ Regularly review campaign performance ☐ Adjust priorities as necessary

Urgent but not Important

  • Redesign Underperforming Campaigns - due in 6 weeks
    ☐ Identify underperforming campaigns ☐ Develop a plan for improvement
  • Train Team on Quadrants Method - due in 2 months
    ☐ Explain the principles of the Quadrants method ☐ Train team on how to apply it to their work

Neither Urgent nor Important

  • Review Marketing Budget - due in 2.5 months
    ☐ Review current marketing budget ☐ Identify areas for reallocation
  • Plan for Future Campaigns - due in 3 months
    ☐ Brainstorm ideas for future campaigns ☐ Assess their potential impact and feasibility