Market Research & Industry News Tracking Template
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Stay ahead in the evolving meat production and processing industry by keeping up with market research and industry news. This template helps you systematically review consumer trends, monitor competitors, and update your marketing strategies to stay competitive and relevant.
From setting up Google Alerts for key industry terms to attending conferences and conducting SWOT analysis, this template covers all aspects needed to keep your finger on the pulse of the market.
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Market Research & Industry News Tracking in Priority Matrix
Stay updated with consumer trends and competitor activities in the meat production industry.
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Proposed Tasks
Urgent and Important
-
Analyze Consumer Trends
☐ Identify current consumer trends ☐ Analyze potential impact on company -
Conduct Consumer Surveys
☐ Conduct consumer surveys to validate market research findings -
Create a Competitor Database
☐ Identify key competitors ☐ Research and document their activities -
Establish Market Research Routine
☐ Identify reliable sources of market research ☐ Set up a schedule for regular review -
Review and Update Product Positioning
☐ Review current product positioning ☐ Update if necessary based on market research -
Subscribe to Relevant Industry Newsletters
☐ Identify key industry publications ☐ Subscribe to newsletters ☐ Regularly review updates -
Update Marketing Strategy
☐ Update marketing strategy based on market research and industry news -
Update Sales Strategy
☐ Update sales strategy based on market trends and competitor activities
Important, Not Urgent
-
Conduct SWOT Analysis
☐ Conduct a SWOT analysis based on market research and industry news -
Create a Weekly Industry News Update
☐ Compile relevant industry news ☐ Share with team weekly -
Monitor Competitor Social Media
☐ Identify main competitors ☐ Monitor their social media for updates and news -
Monitor Regulatory Changes
☐ Stay updated with changes in regulations that might affect the industry -
Monitor Technological Advancements
☐ Stay updated with technological advancements in the industry -
Review and Update Branding
☐ Review and update branding if necessary based on market research -
Revise Pricing Strategy
☐ Revise pricing strategy if necessary based on market research -
Set Google Alerts for Key Industry Terms
☐ Identify key industry terms ☐ Set up Google Alerts
Urgent, Not Important
-
Attend Industry Conferences
☐ Identify relevant conferences ☐ Plan attendance ☐ Network and gather information -
Organize Regular Team Updates
☐ Organize regular meetings to update team on market trends and competitor activities -
Schedule Bi-Annual Strategy Reviews
☐ Schedule regular reviews of overall company strategy in light of market research
Not Urgent, Not Important
-
Plan for Future Scenarios
☐ Plan for different future scenarios based on market research