Market Research and Industry Updates Project Template

Market Research and Industry Updates Project in Priority Matrix

Stay updated with market trends and consumer behavior to create effective marketing strategies.

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Proposed Tasks

Urgent and Important

• Compile a weekly summary of updates due every week
  ☐ Review all updates ☐ Compile key points ☐ Distribute summary to team
• Conduct monthly review of market research due every month
  ☐ Review all market research from the month ☐ Identify key trends and findings
• Implement findings into marketing strategies due ongoing
  ☐ Review findings ☐ Identify applicable strategies ☐ Implement changes
• Prepare annual review of market trends due every year
  ☐ Review all market research and updates from the year ☐ Identify key trends and changes ☐ Prepare report
• Set up Google Alerts for industry updates
  ☐ Identify key industry terms ☐ Set up Google Alerts
• Create a schedule for reading updates due in 2 days
  ☐ Determine frequency of updates ☐ Set aside dedicated time for reading
• Subscribe to industry journals due in 1 week
  ☐ Identify relevant journals ☐ Subscribe and set up online access

Important, Not Urgent

• Monitor competitor activity due every month
  ☐ Identify key competitors ☐ Set up alerts for competitor news
• Identify industry experts to follow on LinkedIn due in 3 days
  ☐ Search for experts in the field ☐ Follow and enable notifications for updates
• Register for industry webinars due in 1 week
  ☐ Find relevant webinars ☐ Register and schedule attendance
• Regularly update team on market trends due every 2 weeks
  ☐ Prepare brief update ☐ Share with team in meeting or via email
• Create quarterly report on industry updates due every 3 months
  ☐ Compile all industry updates from the quarter ☐ Prepare report ☐ Share with team
• Conduct customer surveys to gather data due every 6 months
  ☐ Design survey ☐ Distribute to customers ☐ Analyze results

Urgent, Not Important

• Attend annual industry conferences due every year
  ☐ Identify key conferences ☐ Register and plan attendance
• Maintain a database of research and updates due ongoing
  ☐ Create a system for storing research and updates ☐ Regularly add new information to the database
• Review past market research reports due in 2 weeks
  ☐ Identify key findings ☐ Compare with current trends
• Attend networking events due in 1 month
  ☐ Find local events ☐ Register and prepare

Neither Urgent nor Important

• Set up RSS feed for industry news due in 1 week
  ☐ Choose an RSS reader ☐ Add relevant industry news feeds
• Join industry forums and discussion groups due in 2 weeks
  ☐ Identify relevant groups ☐ Join and participate in discussions
• Update personal knowledge through courses due in 6 months
  ☐ Identify gaps in knowledge ☐ Find relevant courses ☐ Complete courses