Product Launch Template Project
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Launching a new ERP product is a critical moment that requires meticulous planning and coordination. This template provides a structured approach to ensure a successful launch by reviewing past launches, aligning with product and sales teams, and developing effective marketing materials.
By following this template, you can increase product adoption, enhance customer satisfaction, and ensure your marketing strategy is in perfect harmony with your sales and product teams.
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Product Launch Template Project in Priority Matrix
Ensure a successful ERP product launch with a comprehensive strategy that aligns marketing, sales, and product teams.
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Proposed Tasks
High Impact, Quick Wins
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Task 1: Review Previous Product Launches - due in 1 week
☐ Collect data from previous product launches ☐ Identify what worked well and what didn't ☐ Formulate a strategy to address any shortcomings -
Task 2: Coordinate with Product Teams - due in 2 weeks
☐ Meet with product teams to understand product features and benefits ☐ Identify key selling points for marketing materials -
Task 3: Coordinate with Sales Teams - due in 2 weeks
☐ Meet with sales teams to understand their needs ☐ Ensure alignment between marketing and sales strategies
High Impact, Long Term
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Task 4: Develop Marketing Materials - due in 3 weeks
☐ Create marketing materials highlighting product features and benefits ☐ Ensure materials are aligned with sales strategy -
Task 5: Plan Product Launch Event - due in 4 weeks
☐ Plan a launch event to showcase the new product ☐ Coordinate with sales, product, and PR teams to ensure a successful event -
Task 6: Plan Post-Launch Follow Up - due in 5 weeks
☐ Plan follow-up activities to keep engagement high after the launch ☐ Coordinate with sales team to ensure follow-up activities align with sales strategy -
Task 9: Train Sales Teams - due in 5 weeks
☐ Train sales teams on the new product and its key selling points ☐ Ensure sales teams are prepared to sell the product at launch
Low Impact, Quick Wins
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Task 7: Prepare Press Release - due in 3 weeks
☐ Prepare a press release announcing the new product ☐ Coordinate with PR team to ensure the press release is distributed to relevant media outlets -
Task 8: Update Website and Social Media - due in 4 weeks
☐ Update the company website and social media platforms with information about the new product ☐ Coordinate with web and social media teams to ensure updates are made in a timely manner
Low Priority / Etc.
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Task 10: Review and Adjust Strategy - due in 6 weeks
☐ Review the product launch strategy and make any necessary adjustments ☐ Ensure the strategy is still aligned with sales and product teams