Competitor Analysis and Performance Tracking Template
More sales templates
Gain a competitive edge in the technology and imaging sector by meticulously tracking competitor activities, product launches, and market performance. This template provides a comprehensive guide to monitoring your competition, analyzing their strategies, and making informed decisions to keep your business ahead.
Utilize this template to establish a robust competitor tracking system, compile insightful reports, and develop effective response strategies. Stay updated with market trends and adjust your sales and product offerings accordingly.
Get this template on priority matrix

Competitor Analysis and Performance Tracking in Priority Matrix
Track competitor activities and market performance to stay ahead in the tech industry.
You can start using Competitor Analysis and Performance Tracking or other Sales Project Templates with Priority Matrix in just a few steps:
- Click to sign in or create an account in the system
- Start adding your items to the matrix
- If you prefer to use the Mac and Windows app download Priority Matrix and take your data with you
Proposed Tasks
Immediate Actions
-
Adjust Product Offerings Based on Competitor Launches - as needed
☐ Compare our products with new competitor products ☐ Make necessary adjustments -
Adjust Sales Strategies Based on Market Performance - as needed
☐ Identify necessary changes ☐ Implement changes -
Respond to Competitor Product Launches - as needed
☐ Analyze new product impact ☐ Adjust our product offerings if necessary -
Establish Competitor List - due in 1 week
☐ Identify key competitors ☐ Document their product offerings ☐ Record their market shares -
Set Up Competitor Tracking Tools - due in 2 weeks
☐ Select relevant tracking tools ☐ Configure settings for each competitor
Strategic Planning
-
Compile Quarterly Reports - every 3 months
☐ Summarize findings ☐ Present to team -
Develop Response Strategies - as needed
☐ Create strategies to counter competitor actions ☐ Implement strategies -
Update Annual Competitor Analysis with Year-End Data - yearly
☐ Include end of year data ☐ Present updated analysis -
Update Quarterly Reports with Latest Findings - every 3 months
☐ Include new data ☐ Present updated reports -
Analyze Competitor Sales Strategies - due in 1 month
☐ Identify key strategies ☐ Evaluate their effectiveness
Ongoing Monitoring
-
Monitor Competitor Marketing Campaigns - ongoing
☐ Track competitor advertising and promotions ☐ Analyze their impact on sales -
Monitor Competitor Product Launches - ongoing
☐ Track new product releases ☐ Analyze features and pricing -
Revise Competitor List based on Market Changes - as needed
☐ Monitor market for new competitors ☐ Update list -
Track Market Performance - ongoing
☐ Monitor competitor market share ☐ Track industry trends
Long-Term Goals
-
Conduct Annual Competitor Analysis - yearly
☐ Review yearly competitor performance ☐ Identify trends and patterns -
Evaluate Effectiveness of Response Strategies - every 6 months
☐ Analyze results of implemented strategies ☐ Adjust strategies as necessary -
Review and Adjust Tracking Tools - every 6 months
☐ Assess tool effectiveness ☐ Make necessary adjustments -
Review and Update Response Strategies - as needed
☐ Evaluate effectiveness of strategies ☐ Make necessary adjustments -
Revise Sales Strategies Based on Market Trends - yearly
☐ Identify emerging trends ☐ Adjust strategies to capitalize on trends -
Update Competitor List - every 6 months
☐ Add new competitors ☐ Remove irrelevant ones