Brand Partnership Prioritization Project Template

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Identify and act on the most valuable partnership opportunities to significantly impact your brand's growth and reputation. This template guides you through using a Priority Matrix to streamline the process of categorizing and prioritizing potential brand partnerships based on their importance and urgency.

Follow the step-by-step tasks to research, reach out, negotiate, and onboard new partners, ensuring that you focus on the opportunities that matter most to your business success.

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Brand Partnership Prioritization Project for Priority Matrix

Brand Partnership Prioritization Project in Priority Matrix

Use Priority Matrix to categorize and prioritize potential brand partnerships based on importance and urgency.

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Proposed Tasks

High Urgency, High Importance

  • Identify potential brand partnership opportunities due in 1 week
    ☐ Research and list potential brand partners ☐ Analyze their market presence ☐ Evaluate their relevance to our brand
  • Initial outreach to potential partners due in 2 weeks
    ☐ Prepare a partnership proposal ☐ Send introduction emails ☐ Schedule a meeting
  • Conduct partnership meetings due in 5 weeks
    ☐ Present the proposal ☐ Answer queries ☐ Discuss next steps
  • Negotiate partnership terms due in 6 weeks
    ☐ Negotiate terms ☐ Prepare a draft agreement ☐ Review and finalize agreement
  • Sign partnership agreement due in 2 months
    ☐ Review final agreement ☐ Sign the agreement ☐ Announce the partnership
  • Launch initial joint campaign due in 3 months
    ☐ Plan the campaign ☐ Execute the campaign ☐ Analyze campaign results
  • Execute next joint campaign due in 6 months
    ☐ Launch the campaign ☐ Monitor campaign progress ☐ Collect campaign results
  • Renegotiate partnership terms due in 9 months
    ☐ Negotiate new terms ☐ Prepare a draft agreement ☐ Review and finalize agreement
  • Sign renewed partnership agreement due in 10 months
    ☐ Review final agreement ☐ Sign the agreement ☐ Announce the renewal
  • Launch renewed partnership campaign due in 1 year
    ☐ Plan the campaign ☐ Execute the campaign ☐ Analyze campaign results

Low Urgency, High Importance

  • Evaluate overall renewed partnership success due in 1.2 years
    ☐ Review partnership goals ☐ Measure partnership success ☐ Discuss future plans
  • Review renewed partnership performance due in 1.1 year
    ☐ Collect performance data ☐ Analyze performance ☐ Discuss improvements
  • Prepare for partnership meetings due in 1 month
    ☐ Prepare a detailed proposal ☐ Plan a presentation ☐ Rehearse the pitch
  • Onboard new partner due in 2.5 months
    ☐ Conduct onboarding session ☐ Provide necessary resources ☐ Set up communication channels
  • Review partnership performance due in 4 months
    ☐ Collect performance data ☐ Analyze performance ☐ Discuss improvements
  • Plan next joint campaign due in 5 months
    ☐ Brainstorm campaign ideas ☐ Plan the campaign ☐ Prepare campaign materials
  • Evaluate overall partnership success due in 7 months
    ☐ Review partnership goals ☐ Measure partnership success ☐ Discuss future plans
  • Plan for partnership renewal due in 8 months
    ☐ Discuss renewal terms ☐ Prepare renewal proposal ☐ Present renewal proposal
  • Onboard partner for renewed partnership due in 11 months
    ☐ Conduct onboarding session ☐ Provide necessary resources ☐ Set up communication channels

High Urgency, Low Importance

  • Follow up on initial outreach due in 3 weeks
    ☐ Follow up emails ☐ Handle responses ☐ Set up a meeting